BRINGING SOME HOLIDAY CHEER
In collaboration with RPA, Psyop created three tech-forward activations for Honda and the pediatric patients at the Children’s Hospital of Orange County during the winter holidays. I was the EP responsible for the two showcased below.
HONDA THE MAGIC SNOW GLOBE - VR ACTIVATION
HONDA THE ULTIMATE GET WELL CARD - AR KIT ACTIVATION
The idea is to create fantastical experiences using the latest, cool tech so the children can be transported somewhere magical beyond the hospital walls if only for a bit. The online documentary films created from these experiences are made available on Honda’s social channels. TV cuts of the long-form films also air during the Rose Parade and on ABC, KTLA, and NBC.